-- T H E . P H I L O S O P H Y --

At Davies Marketing Associates our philosophy is one of continuous communication between our clients and their existing and potential markets. We achieve our philosophy by being readily accessible to our clients, becoming an extension of the client's own facilities - part of the team.

Communication is the art of being understood and is a continuous process. We believe that if organisations are not communicating continuously with their evolving markets then how can their existing potential customers know them for what they are, what they do, and what they stand for?

The general problem with many forms of communication is that they are sporadic, e.g. advertising, and necessarily so, as to use them continuously would be prohibitively expensive.

Paid for messages have their place in a co-ordinated promotional campaign but their impact can never rival the credibility of the neutral, editorially endorsed message of PR.

PR is an independent important channel of communication that can stand alone or can be used effectively to synergise a company's promotional activities. Because it is independent, PR is the means by which many other promotional activities are drawn to the attention of decision makers and specifies.

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-- T H E . C R E D E N T I A L S --

DMA is a consultancy that specialises in technical PR support for companies in automation, manufacturing and process industries and machine tools. We are fully equipped in house to provide technical journalism related to advanced manufacturing systems, CNC machine tools automated assembly systems and control systems - electronic, hydraulic and pneumatic.

DMA has established relationships with the key technical media in these technology fields and we strive to market our client's press material to this media effectively.

To get the optimum results from technical PR one must first understand the technology that is being described. From our experience in technical fields we have the appropriate base to understand your products and markets. Our learning curve will therefore be shorter and our appreciation more effective.

DMA is a small specialist consultancy which enables us to give our clients the individual attention necessary to achieve agreed PR objectives.

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-- H O W. W E. W O R K --

We prefer to work to a planned programme which co-ordinates with other promotional activities to achieve maximum effect..

We arrange regular monthly meetings with our clients to review activity and discuss new developments. Subsequent to these we issue a contact report outlining the topics discussed and the decision reached at the meeting

All our clients are on an annual fee basis, which is invoiced in monthly instalments. This arrangement facilitates budgeting by the client, reduces administration and ensures a constant flow of work.

Optional expenses such as travel, bulk postage, photography, printing and press cuttings etc. are charged in addition, but no major item of expenditure is incurred without client approval.

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-- B E N E F I T S --

What Are the Benefits of Retaining Davies Marketing Associates?

• We are a truly technical consultancy with experience of pneumatic, hydraulic and electronic automation
• We understand your products and markets therefore our learning curve will be shorter and our appreciation more effective
• We know the media that serves your markets, having dealt with the same media for the last few years
• We can see the relationship from both sides, having had client experience
• We are a small consultancy and give individual attention to our clients
• We perform other complimentary services that other consultancies do not

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